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JHL Digital Direct Blog
Direct mail guidance from the expert
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Small Team, Bigger Reach: Rethinking Direct Mail for Small and Mid-Sized Nonprofits
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From Recycled to Read: How Personalization Can Power Your Annual Appeal
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AI suggested I write about programmatic direct mail. So I did.
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The Silent Budget Killer: Avoiding the Unwanted “Return” on Investment
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The Problem Is Not With Your Mailing: Where To Look When Your Direct-Mail Campaign Falls Flat
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Greatest Bits, Vol IV: Advancement Gold in our Marketing Blogs
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When Direct Mail Outperforms Digital: 5 Scenarios Where It … Uh, Delivers The Mail
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The End-of-Year Mailer Panic (And How to Fix It)
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The Do’s and Don’ts of Using AI in Direct Mail
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Direct Mail for Non-Profits 101
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Winning the Attention Battle: How Direct Mail Cuts Through the Digital Noise … Now and in the Future
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Addition through Subtraction
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Complete Data
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Get Ready: The Hyperpersonalized Era of Direct-Mail Marketing Is Here
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Greatest Bits, Vol III: Sifting Through the Substance in our Marketing Blogs
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Gen Z and Fundraising
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Segmentation for Non-Profits: An overview that may help re-think your approach or join the trend.
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Transactional Fundraising
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Ten Years of SWAG
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Effective Fundraising Appeals for Nonprofits: A Comprehensive Guide
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AI and Direct Mail: Part 2
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Fundraising for Athletics: Leveraging Direct Mail to Support Your Donor Strategies
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Choosing The Right (Measurable) Outcomes for Direct-Mail Campaigns
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Greatest Bits, Vol. II: Hidden Treasures in our Marketing Blogs
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Best Practices for Using Catalogs in Direct-Mail Campaigns
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An Eye on Design: Helping Your Graphic Designer Create the Direct Mail Piece You Need
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Scheduling Your Direct-Mail Campaign For Maximum Impact: 7 Tips
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Best Practices For Direct Mail 2023 And Beyond
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Leveraging Direct Mail to Market Your Giving Days and End of Year Appeals
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AI and direct mail
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Using Direct Mail to Simplify the Donor Experience and Drive Online Giving
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The QR-Code Primer, Part 2: The Best Ways Of Using QR Codes In Direct Mail
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Extending Your Brand’s Shelf Life: Placing a Premium in your Direct Mail
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The QR-Code Primer, Part 1: Why People Don’t Use QR Codes
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Finding the Nuggets from Marketing Blogs to Support Your Advancement Efforts
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The 4 ways direct mail can build successful products and services
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5 Ways Direct Mail Can Drive Data-Driven Marketing
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Direct Mail: The Key To Unlocking The Potential of Customer Experience
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Digital Inkjet Printing: Personalizing Mail for Advancement Offices
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5 Proven Ways To Use Direct Mail to Drive Customer Satisfaction
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5 Ways Direct Mail Delivers Value For Insurance Marketers
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Direct mail and brand measurement (2022 Update)
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QR Codes: Bridging Your Printed Mail Piece to a Donor’s Digital World
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6 Ways Non-Profits Can Maximize Direct Mail
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Direct Mail and Millennials: The Perfect Match?
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5 Direct-Mail Success Strategies For 2022
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Saving Money on Your Direct Mail during the Pandemic
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Eight Unconventional Ways To Measure The Success Of Your Direct-Mail Campaign
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How to use direct mail to reach your end-of-year goals
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6 Reasons Why You Should Use Direct Mail in 2022
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Minimize Your “IOR”
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Direct Mail and SEO: The Hidden Connection That Can Turbocharge Your Site Rankings
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Postage rates are going up. What should you do now?
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Direct mail and brand measurement
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Moving Away from the “Online Only” Giving Day
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5 Ways Direct Mail Can Transform Your Brand-Building
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The 13 Trends That Will Define Direct-Mail Marketing in 2021 (Part 2)
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The 13 Trends That Will Define Direct-Mail Marketing in 2021 (Part 1)
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Microtargeting vs. Personalization
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How To Use Direct Mail To Build Demand
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4 Direct Mail Pitfalls – And How to Avoid Them
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5 Direct-Mail Success Strategies For 2021
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Five Reasons Why You Should Consider Budgeting for Direct Mail
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