Making Direct Mail Easy for Marketers
Since 1985, marketers of all types have relied on JHL for our unmatched direct mail expertise.
We can take a direct mail project from database to delivery of the completed mailing to the United States Postal Service. Our direct mail professionals use state-of the-art software and equipment to ensure mailings are produced efficiently and to our clients’ exact specifications.
We handle every kind of mailing, from postcards to folded self-mailers to catalogs – and we specialize in taking your creative concept and turning it into an effective direct mail marketing piece.
Data Services
We understand that effective data is crucial to your direct mail marketing efforts. Our data professionals will ensure your mailing list is accurate for targeted messaging, and prepare a logistics plan that provides timely and cost-efficient delivery. We offer:
Data Sourcing
Marketing lists that target the audiences you need to reach
- Saturation mailing lists
- Targeted mailing lists
- Email lists
Data Hygiene
We thoroughly clean, update, append, and validate your data
- Remove duplicate records within a list
- Merge/purge to combine multiple lists
- Proper casing (McMurray, not Mcmurray)
- Address appending to fill in missing mailing address information
- Email appending to provide missing email addresses
- Database consolidation
- Database formatting
- NCOA/CASS certification
Postal Presort and Logistics
The biggest expense in most direct mail campaigns is postage. Our postal logistics team combines more than 40 years of experience with the leading postal presort software to achieve the lowest postage rates for our clients. When in-home dates are crucial, we provide the most cost-effective balance of delivery time to postage cost.
Variable Data Messaging
Whether it’s personalized text or a fully variable piece with targeted text and images, we can build the variable data matrix needed to deliver the right message to everyone on your mailing list.
Printing Services
Print is alive and well in the digital age, and putting a physical marketing piece into the hands of a qualified prospect is as effective as ever. JHL specializes in variable data digital printing — and we combine our in-house digital printing services with offset printing through a network of print partners to produce just about any form of direct mail piece:
- Postcards
- Brochures
- Letters
- Flyers
- Buckslips
- Envelopes
- Folded self-mailers
- Magnets
- Stickers
- Booklets
- Catalogs
Direct Mail Production Services
We’ve been manufacturing direct mail since 1985, so there isn’t much we haven’t seen or produced: basic postcards, tricky die-cut folded self-mailers, and all types of envelope packages. We have the equipment and production expertise to create:
- Specialized inkjet imaging
- Two-sided match inkjet imaging
- UV inkjet imaging for plastics and coated material
- Envelope inserting from A2 to 9 x 12 envelopes
- Intelligent inserting for envelope mailings with matched components
- Folding with inline gluing for folded self-mailers
- Tipping/affixing onto postcards, letters and folded self-mailers
- Member cards
- Gift cards
- Product samples
- Pull-tab cards
- Much more
- Polybagging for publications, catalogs, annual reports, and packing projects
Direct Mail Program Services
We specialize in developing efficient production processes for direct mail programs. We leverage our data, printing and mailing expertise to remove inefficiencies that add cost without value, creating a streamlined manufacturing process that produces consistent results each time it runs. But we understand that marketing sometimes requires mid-course corrections, and when a change is needed we’ll work with you to keep your program running smoothly.
Businesses we work with:
Nonprofits | Colleges & Universities | Associations | Publishers | Health Care | Automotive | Financial Services | Agencies | Catalogers | Distributors | Insurance | Retail
Contact Us
Come and visit our plant, call, or send us an email. We love to hear from you.
Jim Felhofer – 800-236-0581, Ext 14
Dan Topel – 608-201-1721
General – 800-236-0581/715-341-0581
Jim Felhofer – jim@jhl.com
Dan Topel – dan@jhl.com
General – info@jhl.com
Stevens Point WI, 54481