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5 Ways Direct Mail Can Drive Data-Driven Marketing Direct mail can be an important component of your data-driven marketing (DDM) campaign, both for the efficient way it uses data and the crucial data it can generate. Let’s consider that statement for a second, because many blogs that talk about DDM don’t characterize the process that...

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Digital Inkjet Printing: Personalizing Mail for Advancement Offices  Despite the increased presence of email and social media for marketing and communication, direct mail still provides an effective means of sharing your message with donors, alumni and friends. The ability to personalize a letter with variable text helps an advancement office make a strong connection with...

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5 Ways Direct Mail Delivers Value For Insurance Marketers Insurance marketing is supposedly heading into a new era – the age of “insurtech.” However, many of the tried-and-true approaches to marketing insurance remain in place, and for a very simple reason: they work. Direct mail is one of those timeless approaches to marketing insurance that continues...

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Direct mail and brand measurement (2022 Update) Brand-building is really what it’s all about for marketing teams. When you build a brand, you create lasting demand for products and services, and provide your entire organization with a platform that you can sell over and service from. The content and branding provider simplified.co recently listed its...

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6 Ways Non-Profits Can Maximize Direct Mail For the next several blogs we’ll look at how direct mail can help with customer acquisition and retention in different types of industries or verticals, with strategies for each vertical. The first vertical we’ll examine is one where direct mail continues to play a vital role in list-building,...

Copyright by JHL Digital Direct. All rights reserved.

Copyright by JHL Digital Direct. All rights reserved.