AI and Direct Mail:  Part 2

AI and Direct Mail:  Part 2 Roughly a year ago we did a blog on AI and direct mail. Since AI is growing and changing faster than a Labrador puppy, it’s a good time to revisit the topic and identify more ways AI can help you create a winning direct-mail campaign. More choices When we...

Choosing The Right (Measurable) Outcomes for Direct-Mail Campaigns

Choosing The Right (Measurable) Outcomes for Direct-Mail Campaigns There’s some new research from the B2B marketing-research firm Ascend2 about the value of direct mail. The firm surveyed 441 marketing and sales decision-makers and found that 84% of respondents believe direct mail helps them improve their company’s image, while even more said that direct mail drives...

Greatest Bits, Vol. II: Hidden Treasures in our Marketing Blogs

Greatest Bits, Vol. II: Hidden Treasures in our Marketing Blogs In the three years that I’ve been a part of JHL, I’ve been contributing a quarterly blog post with content specific to our JHL Advance customers. It’s usually been some combination of my past experiences in annual giving, current practices and upcoming trends in direct...

Best Practices for Using Catalogs in Direct-Mail Campaigns

Best Practices for Using Catalogs in Direct-Mail Campaigns As digital marketing costs increase, privacy and copyright issues cloud AI’s future, and placement concerns dog digital advertising, retailers are turning back to catalogs. Nordstrom, Neiman Marcus, Ikea – and even digital natives like Wayfair and Amazon – have rediscovered the power of catalogs to engage customers and...

Best Practices For Direct Mail 2023 And Beyond

Best Practices For Direct Mail 2023 And Beyond If you wrote a standard, garden-variety blog about best practices in direct mail, it would tell you things you already know: focus on your target audience, include a call to action, use readable fonts and colors, and so forth. There’s nothing wrong with these recommendations other than...

AI and direct mail

AI and direct mail Every marketer is talking or thinking about artificial intelligence – and if they’re not fretting over whether it’s coming for their job they’re thinking up different ways to use it. For instance, the agency Zappi conducted an experiment where they let AI create the packaging and product descriptions for seven trendy new...

Copyright by JHL Digital Direct. All rights reserved.

Copyright by JHL Digital Direct. All rights reserved.