Best Practices For Direct Mail 2023 And Beyond

Best Practices For Direct Mail 2023 And Beyond If you wrote a standard, garden-variety blog about best practices in direct mail, it would tell you things you already know: focus on your target audience, include a call to action, use readable fonts and colors, and so forth. There’s nothing wrong with these recommendations other than...

AI and direct mail

AI and direct mail Every marketer is talking or thinking about artificial intelligence – and if they’re not fretting over whether it’s coming for their job they’re thinking up different ways to use it. For instance, the agency Zappi conducted an experiment where they let AI create the packaging and product descriptions for seven trendy new...

Copyright by JHL Digital Direct. All rights reserved.

Copyright by JHL Digital Direct. All rights reserved.