Winning the Attention Battle: How Direct Mail Cuts Through the Digital Noise … Now and in the Future The battle for consumer attention is raging with unprecedented fury. You might not think of “battle” or “fury” when you think of the ongoing competition for eyeballs, but it’s true: Especially on the digital side, everyone is after...
Addition through Subtraction Donors. You want them…and you want more of them. Private support has become a key component for any advancement office, whether it is higher education, fraternal organizations, private schools/academies or any other non-profit organization. Throughout the year, current and future donors will receive several direct (and indirect) solicitations asking for support...
Complete Data It’s a shame that for all the great tools invented for organizations to systematize their data, some data still has the logic and organization of a landfill. And not one of the better landfills, either. This is a particular problem as we navigate into the Era of Hyperpersonalization, where all communication you receive...
Get Ready: The Hyperpersonalized Era of Direct-Mail Marketing Is Here Everyone knows that the personal approach is best, whether you’re talking about interpersonal relationships or direct-mail appeals. But how good is “best” – and how personal is personal enough? We’ll get into detailed numbers in a bit, but let’s start here: According to the Data and Marketing...
I have the privilege of collaborating with incredibly talented and knowledgeable direct mail experts at JHL. Their guidance was invaluable when I worked in higher education. As a member of the JHL team, they continue to help me navigate the ever-evolving direct mail landscape today. The JHL Blog offers a regularly updated collection of insightful...
Gen Z and Fundraising Here’s a stat for you: Around 40% of Gen Z’ers buy used clothing. As my dad used to say, so what does that have to do with the price of eggs? This: Gen Z has a different relationship with stuff than older generations. Okay, but what does that have to...
Segmentation for Non-Profits: An overview that may help re-think your approach or join the trend. Segmentation has played – and continues to play – an important role in how non-profit organizations present their needs to their constituents. The best way to raise money is to leverage connections with your reader, whether that be through...
Transactional Fundraising If you haven’t noticed, the way we pay for stuff has changed. Go into some establishments and they’re totally cashless. Go to others and they won’t take credit cards, because the fees are out of hand. Shop online and the list of payment options spills down the page. Non-profits somehow have to keep...
Ten Years of SWAG <<This blog post is authored by Dan Krueger. Before joining JHL, he worked in annual giving at Florida State University and the University of Wisconsin-Stevens Point. He has organized SWAG since its start. >> On Thursday, June 6, 2024, almost fifty annual giving professionals in higher education – and additional...
Effective Fundraising Appeals for Nonprofits: A Comprehensive Guide Craving a Mission: Impossible moment? How about this? Your mission is to create effective fundraising appeals for your organization. If you fail, kids go hungry, blood goes uncollected and the homeless will remain so. This tape will self-destruct in five seconds. Good luck, Jim. No pressure in...