Microtargeting vs. Personalization Back in January 2021, JHL posted an article on our blog titled “5 Direct-Mail Success Strategies for 2021.” It was a great read to help get a jump on how to utilize trends in your upcoming direct mail plans, but there was one thing I didn’t understand: “microtargeting.” I’ve heard the term...
A lot is made these days about retaining customers and engendering customer loyalty. Building customer loyalty and providing exceptional customer experiences is vital – but it’s not 100% foolproof. You will lose customers, either through changes in their preferences in behavior or through something you do. In addition, it’s hard to grow your business without attracting...
In previous blogs we’ve talked about why you should add direct mail to your marketing mix – and by extension, to your marketing plan. Assuming you followed that advice, you’re thinking about how you can use direct mail, and may even be planning direct mail campaigns, good for you! Now, here are four pitfalls that...
Direct mail is expected to generate $31.2 billion in revenue in 2021, according to Ad Age, which puts it at the top of the local-media marketing mix. Given that, it’s time to implement these five marketing strategies to help make your direct-mail marketing more successful: Clean your mailing list Segment your mailing list Keep it...
This has definitely been a different year, but the good news is that it’s almost over. And the even better news for some marketers is that they have money left in their budget. Whether the result of lower marketing expenses in general or a reallocation of marketing spend, leftover budget is probably more common now...