The 4 ways direct mail can build successful products and services We’ve talked a lot in in previous blogs about how to use direct mail to promote your brand. What we haven’t talked about is how to use direct mail to promote and build demand for a product or service. Could be an existing product...
5 Ways Direct Mail Can Drive Data-Driven Marketing Direct mail can be an important component of your data-driven marketing (DDM) campaign, both for the efficient way it uses data and the crucial data it can generate. Let’s consider that statement for a second, because many blogs that talk about DDM don’t characterize the process that...
Direct Mail: The Key To Unlocking The Potential of Customer Experience Customer experience (CX) is having a moment – and it’s about time. And as far as direct mail is concerned, there couldn’t be a better time. Organizations and their marketers are finally seeing the light and are focusing more on how they treat key audiences...
Digital Inkjet Printing: Personalizing Mail for Advancement Offices Despite the increased presence of email and social media for marketing and communication, direct mail still provides an effective means of sharing your message with donors, alumni and friends. The ability to personalize a letter with variable text helps an advancement office make a strong connection with...
5 Proven Ways To Use Direct Mail to Drive Customer Satisfaction There’s a lot more time spent talking about how to measure customer satisfaction than its value. And the amount of time spent is cut dramatically when the topic is how to use direct mail to drive customer satisfaction. It’s a shame, especially when you...
5 Ways Direct Mail Delivers Value For Insurance Marketers Insurance marketing is supposedly heading into a new era – the age of “insurtech.” However, many of the tried-and-true approaches to marketing insurance remain in place, and for a very simple reason: they work. Direct mail is one of those timeless approaches to marketing insurance that continues...
Direct mail and brand measurement (2022 Update) Brand-building is really what it’s all about for marketing teams. When you build a brand, you create lasting demand for products and services, and provide your entire organization with a platform that you can sell over and service from. The content and branding provider simplified.co recently listed its...
QR Codes: Bridging Your Printed Mail Piece to a Donor’s Digital World Back in February, my colleague posted a blog titled “Direct Mail and Millennials: The Perfect Match?” After reading through it, it opened my eyes quite a bit provided some inspiration for this piece. There has been an assumption that older generations prefer...
6 Ways Non-Profits Can Maximize Direct Mail For the next several blogs we’ll look at how direct mail can help with customer acquisition and retention in different types of industries or verticals, with strategies for each vertical. The first vertical we’ll examine is one where direct mail continues to play a vital role in list-building,...
Direct Mail and Millennials: The Perfect Match? It’s time to do a reality check on Millennials – not just when it comes to direct mail, but in regards to lots of things surrounding who they are and how they live. First, Millennials are no longer a bunch of bohos living in one-bedroom studios and eating ramen...