Colleges and universities continue to be among the nation’s biggest and best fundraisers. Direct mail continues to play a key role in developing and growing a community of willing higher-education supporters, making it paramount that every direct mail development campaign is designed and executed to achieve the best possible results.

As direct mail experts for more than 35 years, JHL Digital Direct has a wealth of experience working with higher-education partners.

Based on our experience, the keys to successful direct mail campaigns in higher education include:

• Having great data – and doing the right things with it
• Having creative pieces to mail
• Using personalization profusely – and creatively
• Combining data and personalization to scale appeals
• Choosing the right direct mail vendor

Download your copy of “Why Direct Mail Is Still The Go-To For Higher Education Fundraising … And How To Do It Right” to discover some insight on best practices on using direct mail as part of your annual campaign.