Generated by All in One SEO v4.9.9, this is an llms.txt file, used by LLMs to index the site. # JHL Digital Direct Making mailing easy. It's what we do. ## Sitemaps - [XML Sitemap](https://www.jhl.com/sitemap.xml): Contains all public & indexable URLs for this website. ## Posts - [AI suggested I write about programmatic direct mail. So I did.](https://www.jhl.com/ai-suggested-i-write-about-programmatic-direct-mail-so-i-did/) - If you’ve experimented with AI, you know the frustration that comes from an AI tool not understanding the task, or performing a task in such a way that your work time is no longer spent creating something but fixing the tool’s misguided creative efforts. In fact, I'm doing that right now. What a tool! My - [From Recycled to Read: How Personalization Can Power Your Annual Appeal](https://www.jhl.com/from-recycled-to-read-how-personalization-can-power-your-annual-appeal/) - Opening your mailbox is a daily ritual. You check what’s inside, pull it out and start sorting through what to keep and what gets recycled. Getting past that first hurdle is important (taking note of available real estate on the outer envelope that may catch your eye) and let’s assume that by keeping it, you are - [USPS Update: Temporary 8% Fuel Surcharge to Begin April 26](https://www.jhl.com/usps-update-temporary-8-fuel-surcharge-to-begin-april-26/) - Starting April 26, 2026, the U.S. Postal Service (USPS) is implementing a temporary 8% fuel surcharge on select shipping services. This move follows a significant spike in diesel and gasoline prices and aims to keep the Postal Service financially stable while maintaining some of the lowest shipping rates in the industry. This marks the first - [Dan Topel Appointed to Two National Postal Advisory Committees](https://www.jhl.com/dan-topel-appointed-to-two-national-postal-advisory-committees/) - As Director of Business Development at JHL Digital Direct, Dan Topel works at the intersection of print, mail, and digital marketing every day. This expertise is deeply connected to the industry engagement we want to share with you. Since January 2026, Dan has been appointed to two prestigious national positions: Board Member at Large for - [The Silent Budget Killer: Avoiding the Unwanted “Return” on Investment](https://www.jhl.com/the-silent-budget-killer/) - As non-profit leaders, you are expected to stretch every dollar, negotiating printing costs and obsessing over the "ask." But in 2026, one of the biggest drains on a nonprofit’s budget isn't the printing—it’s the $1.93 “Weighted Fee” hiding in your mail carrier’s pouch when a mail piece is returned if you use an ancillary address - [The Problem Is Not With Your Mailing: Where To Look When Your Direct-Mail Campaign Falls Flat](https://www.jhl.com/the-problem-is-not-with-your-mailing/) - When it comes to the harsh realities of direct mail, it doesn’t get harsher than this: Not every mailing is going to succeed. Some are going to be meh. And some are going to fall flat on their faces. When that happens, we blame the mailing because it’s easy and obvious. The mailing wasn’t good - [Greatest Bits, Vol IV: Advancement Gold in our Marketing Blogs](https://www.jhl.com/greatest-bits-vol-iv-advancement-gold-in-our-marketing-blogs/) - Before joining JHL in 2020, I spent just over 15 years in alumni affairs and annual giving, working for both a national music fraternity and a comprehensive public university. In both cases, resources were often tight and we had to figure out how to maximize results with limited means. I would often sit in on - [When Direct Mail Outperforms Digital: 5 Scenarios Where It … Uh, Delivers The Mail](https://www.jhl.com/when-direct-mail-outperforms-digital/) - Know those folks who they think they can speak Portuguese because they listened to “The Girl From Ipanema” or AI because they asked Google Gemini where to find snickerdoodle ice cream in Perth Amboy? Some marketers are like that about direct mail because they once got a key in the mail that was supposed to - [USPS Holds the Line on Postage Rates for January 2026](https://www.jhl.com/usps-holds-the-line-on-postage-rates-for-january-2026/) - The U.S. Postal Service (USPS) announced that there will be no price increase for postage at the beginning of 2026. This means the current price of stamps will remain the same for the near future. This is the second consecutive year where a January increase was not announced. With the uncertainty that has been introduced - [The End-of-Year Mailer Panic (And How to Fix It)](https://www.jhl.com/the-end-of-year-mailer-panic-and-how-to-fix-it/) - The End-of-Year Mailer Panic (And How to Fix It) In the fast-paced world of advancement, fall campaign season is a blur. You're trying to secure last-minute major gifts, scheduling visits with donors during football games, and juggling Homecoming responsibilities. And let's not forget the awards banquet for key supporters. Then, you stop and think... “Oh - [The Do’s and Don’ts of Using AI in Direct Mail](https://www.jhl.com/the-dos-and-donts-of-using-ai-in-direct-mail/) - The Do’s and Don’ts of Using AI in Direct Mail AI is everywhere – and it’s everywhere faster than just about anyone outside of the AI industry has expected. You’ve probably experimented with AI. And if you’re like a lot of people, you’ve been vaguely disappointed in the results, or you’re looking to find some other - [Direct Mail for Non-Profits 101](https://www.jhl.com/direct-mail-for-non-profits-101/) - Direct Mail for Non-Profits 101 Reaching the mid-point of summer marks the “unofficial” start of the fall solicitation season. Most, if not all, advancement offices are planning their fall schedules. Homecomings, alumni awards, campus events and end-of-year visits are all part of the calendar for the coming months. With numerous priorities vying for attention, especially - [Winning the Attention Battle: How Direct Mail Cuts Through the Digital Noise … Now and in the Future](https://www.jhl.com/winning-the-attention-battle/) - Winning the Attention Battle: How Direct Mail Cuts Through the Digital Noise … Now and in the Future The battle for consumer attention is raging with unprecedented fury. You might not think of “battle” or “fury” when you think of the ongoing competition for eyeballs, but it's true: Especially on the digital side, everyone is after - [Dan Topel elected as Industry Co-Chair for the Milwaukee Postal Customer Council](https://www.jhl.com/dan-topel-elected-to-pcc/) - Dan Topel elected as Industry Co-Chair for the Milwaukee Postal Customer Council JHL would like to congratulate one of our Business Development Director, Dan Topel, who was elected as Industry Co-Chair for the Milwaukee Postal Customer Council. The mission of the Postal Customer Council (PCC) is to: Promote local cooperation and support of Postal Service - [Addition through Subtraction](https://www.jhl.com/addition-through-subtraction/) - Addition through Subtraction Donors. You want them…and you want more of them. Private support has become a key component for any advancement office, whether it is higher education, fraternal organizations, private schools/academies or any other non-profit organization. Throughout the year, current and future donors will receive several direct (and indirect) solicitations asking for support - [Complete Data](https://www.jhl.com/complete-data/) - Complete Data It’s a shame that for all the great tools invented for organizations to systematize their data, some data still has the logic and organization of a landfill. And not one of the better landfills, either. This is a particular problem as we navigate into the Era of Hyperpersonalization, where all communication you receive - [Get Ready: The Hyperpersonalized Era of Direct-Mail Marketing Is Here](https://www.jhl.com/get-ready-the-hyperpersonalized-era-of-direct-mail-marketing-is-here/) - Get Ready: The Hyperpersonalized Era of Direct-Mail Marketing Is Here Everyone knows that the personal approach is best, whether you’re talking about interpersonal relationships or direct-mail appeals. But how good is “best” – and how personal is personal enough? We’ll get into detailed numbers in a bit, but let’s start here: According to the Data and Marketing - [Greatest Bits, Vol III: Sifting Through the Substance in our Marketing Blogs](https://www.jhl.com/greatest-bits-vol-iii-sifting-through-the-substance-in-our-marketing-blogs/) - I have the privilege of collaborating with incredibly talented and knowledgeable direct mail experts at JHL. Their guidance was invaluable when I worked in higher education. As a member of the JHL team, they continue to help me navigate the ever-evolving direct mail landscape today. The JHL Blog offers a regularly updated collection of insightful - [Holiday Office Closures](https://www.jhl.com/holiday-office-closures/) - JHL will be closed the following business days during the Holiday Season to allow our staff the opportunity to relax and enjoy the holidays with their families: Thursday, November 28 (Thanksgiving Break) Friday, November 29 (Thanksgiving Break) Tuesday, December 24 (Christmas Eve; closing in the afternoon) Wednesday, December 25 (Christmas Day) Wednesday, January 1, 2025 - [Gen Z and Fundraising](https://www.jhl.com/gen-z-and-fundraising/) - Gen Z and Fundraising Here’s a stat for you: Around 40% of Gen Z’ers buy used clothing. As my dad used to say, so what does that have to do with the price of eggs? This: Gen Z has a different relationship with stuff than older generations. Okay, but what does that have to - [USPS Announces No Postage Rate Increase in January 2025](https://www.jhl.com/usps-announces-no-postage-rate-increase-in-january-2025/) - The U.S. Postal Service (USPS) announced that there will be no price increase for postage at the beginning of 2025. This means the current price of stamps will remain the same for the near future. Recent Price Increases: This is a welcome change after a period of rising costs. Since July 2022, the price of - [Segmentation for Non-Profits: An overview that may help re-think your approach or join the trend.](https://www.jhl.com/segmentation-for-non-profits/) - Segmentation for Non-Profits: An overview that may help re-think your approach or join the trend. Segmentation has played – and continues to play – an important role in how non-profit organizations present their needs to their constituents. The best way to raise money is to leverage connections with your reader, whether that be through - [Transactional Fundraising](https://www.jhl.com/transactional-fundraising/) - Transactional Fundraising If you haven’t noticed, the way we pay for stuff has changed. Go into some establishments and they’re totally cashless. Go to others and they won’t take credit cards, because the fees are out of hand. Shop online and the list of payment options spills down the page. Non-profits somehow have to keep - [Ten Years of SWAG](https://www.jhl.com/ten-years-of-swag/) - Ten Years of SWAG On Thursday, June 6, 2024, almost fifty annual giving professionals in higher education – and additional - [Effective Fundraising Appeals for Nonprofits: A Comprehensive Guide](https://www.jhl.com/effective-fundraising-appeals-for-nonprofits-a-comprehensive-guide/) - Effective Fundraising Appeals for Nonprofits: A Comprehensive Guide Craving a Mission: Impossible moment? How about this? Your mission is to create effective fundraising appeals for your organization. If you fail, kids go hungry, blood goes uncollected and the homeless will remain so. This tape will self-destruct in five seconds. Good luck, Jim. No pressure in - [JHL Upgrades Digital Print Capabilities](https://www.jhl.com/jhl-upgrades-digital-print-capabilities/) - JHL Upgrades Digital Print Capabilities Towards the end of 2023, we announced plans to upgrade our digital print equipment and capabilities. Over the last couple of months, JHL Digital Direct completed these upgrades to continue meeting our customers’ needs for variable print and personalization. These include: Two RICOH digital toner presses for pieces - [AI and Direct Mail: Part 2](https://www.jhl.com/ai-and-direct-mail-part-2/) - AI and Direct Mail: Part 2 Roughly a year ago we did a blog on AI and direct mail. Since AI is growing and changing faster than a Labrador puppy, it’s a good time to revisit the topic and identify more ways AI can help you create a winning direct-mail campaign. More choices When we - [Fundraising for Athletics: Leveraging Direct Mail to Support Your Donor Strategies](https://www.jhl.com/fundraising-for-athletics-leveraging-direct-mail-to-support-your-donor-strategies/) - Fundraising for Athletics: Leveraging Direct Mail to Support Your Donor Strategies Over my three years at JHL, I’ve been tasked with providing quarterly content for our blog for current and future JHL Advance customers. As a direct mail company, our focus has always been on how our product and services can be partnered successfully with - [Choosing The Right (Measurable) Outcomes for Direct-Mail Campaigns](https://www.jhl.com/choosing-the-right-measurable-outcomes-for-direct-mail-campaigns/) - Choosing The Right (Measurable) Outcomes for Direct-Mail Campaigns There’s some new research from the B2B marketing-research firm Ascend2 about the value of direct mail. The firm surveyed 441 marketing and sales decision-makers and found that 84% of respondents believe direct mail helps them improve their company’s image, while even more said that direct mail drives - [Greatest Bits, Vol. II: Hidden Treasures in our Marketing Blogs](https://www.jhl.com/greatest-bits-vol-ii-hidden-treasures-in-our-marketing-blogs/) - Greatest Bits, Vol. II: Hidden Treasures in our Marketing Blogs In the three years that I’ve been a part of JHL, I’ve been contributing a quarterly blog post with content specific to our JHL Advance customers. It’s usually been some combination of my past experiences in annual giving, current practices and upcoming trends in direct - [New and Upgraded Services Coming to JHL in 2024](https://www.jhl.com/new-and-upgrades-services-coming-to-jhl-in-2024/) - JHL is always researching and discovering new ways to better the customer experience with direct mail marketing. As we approach the new year, here are some things you can expect to see in 2024! Equipment: New Technology-High Speed Digital Envelope Printer-Inkjet Based New 13 x 19 Digital Printer-Toner New Black Toner Laser Printers Upgraded Poly - [Best Practices for Using Catalogs in Direct-Mail Campaigns](https://www.jhl.com/best-practices-for-using-catalogs-in-direct-mail-campaigns/) - Best Practices for Using Catalogs in Direct-Mail Campaigns As digital marketing costs increase, privacy and copyright issues cloud AI’s future, and placement concerns dog digital advertising, retailers are turning back to catalogs. Nordstrom, Neiman Marcus, Ikea – and even digital natives like Wayfair and Amazon – have rediscovered the power of catalogs to engage customers and - [An Eye on Design: Helping Your Graphic Designer Create the Direct Mail Piece You Need](https://www.jhl.com/an-eye-on-design/) - An Eye on Design: Helping Your Graphic Designer Create the Direct Mail Piece You Need Special thank you to the following for their contributions: Holly Champagne, a 35-year graphic design professional and owner of Champagne Creative which has been recognized locally, regionally and nationally for their work, including national first place recognition for their - [Scheduling Your Direct-Mail Campaign For Maximum Impact: 7 Tips](https://www.jhl.com/scheduling-your-direct-mail-campaign-for-maximum-impact-7-tips/) - Scheduling Your Direct-Mail Campaign For Maximum Impact: 7 Tips We were talking to a product manager the other day who has to coordinate 124 product releases every year – that’s more than ten per month! That seems like a lot, but face it – everyone in marketing is slammed right now. There’s more to do, more to - [Best Practices For Direct Mail 2023 And Beyond](https://www.jhl.com/best-practices-for-direct-mail-2023-and-beyond/) - Best Practices For Direct Mail 2023 And Beyond If you wrote a standard, garden-variety blog about best practices in direct mail, it would tell you things you already know: focus on your target audience, include a call to action, use readable fonts and colors, and so forth. There’s nothing wrong with these recommendations other than - [Leveraging Direct Mail to Market Your Giving Days and End of Year Appeals](https://www.jhl.com/leveraging-direct-mail-to-market-your-giving-days-and-end-of-year-appeals/) - Leveraging Direct Mail to Market Your Giving Days and End of Year Appeals When it comes to fundraising, the term “annual giving” is assigned to any gift amount that isn’t considered a major gift. Depending on who you ask, the term itself has different meanings: To a donor, “annual” could be that one-time gift that - [USPS Postage Rates Set to Increase in July 2023](https://www.jhl.com/usps-postage-rates-set-to-increase-in-july-2023/) - USPS Postage Rates Set to Increase in July 2023 The Postal Regulatory Commission (PRC) has approved the USPS increases to postage rates. The rates will go into effect starting on July 9, 2023. Pricing increases mainly Market Dominant products. (Market Dominant products includes First Class Mail, Marketing Mail, Periodicals Mail, and Packing Services Mail). First - [JHL Adds More UV Inkjet Capacity](https://www.jhl.com/jhl-adds-more-uv-inkjet-capacity/) - JHL Adds More UV Inkjet Capacity We recently expanded our specialty inkjet imaging capacity by adding a second UV inkjet line. Our new inkjet line can print on a wide range of substrates including most plastics, paper, aqueous coated stock, and UV coated stock. This video below shows our new UV inkjet being used - [AI and direct mail](https://www.jhl.com/ai-and-direct-mail/) - AI and direct mail Every marketer is talking or thinking about artificial intelligence – and if they’re not fretting over whether it’s coming for their job they’re thinking up different ways to use it. For instance, the agency Zappi conducted an experiment where they let AI create the packaging and product descriptions for seven trendy new - [Using Direct Mail to Simplify the Donor Experience and Drive Online Giving](https://www.jhl.com/using-direct-mail-to-simplify-the-donor-experience-and-drive-online-giving/) - Using Direct Mail to Simplify the Donor Experience and Drive Online Giving The advent and growth of cellular technology, mobile devices and wireless internet has created a population that is continuously logged in. It seems that most of what we do – shopping, gaming, dining, entertainment – is literally at our fingertips. Many decisions made - [The QR-Code Primer, Part 2: The Best Ways Of Using QR Codes In Direct Mail](https://www.jhl.com/the-qr-code-primer-part-2-the-best-ways-of-using-qr-codes-in-direct-mail/) - The QR-Code Primer, Part 2: The Best Ways Of Using QR Codes In Direct Mail In our last blog we talked about why some marketers don’t use QR codes, and implicitly, why they should. This time we’re looking at effective ways of using QR codes in a direct-mail context to improve the stickiness and impact - [USPS Postage Rates Set to Increase in January 2023](https://www.jhl.com/usps-postage-rates-set-to-increase-in-january-2023/) - USPS Postage Rates Set to Increase in January 2023 The Postal Regulatory Commission (PRC) has approved the USPS increases to postage rates. The rates will go into effect starting on January 22, 2023. Pricing increases mainly Market Dominant products. (Market Dominant products includes First Class Mail, Marketing Mail, Periodicals Mail, and Packing Services Mail). First - [Extending Your Brand’s Shelf Life: Placing a Premium in your Direct Mail](https://www.jhl.com/extending-your-brands-shelf-life-placing-a-premium-in-your-direct-mail/) - Extending Your Brand’s Shelf Life: Placing a Premium in your Direct Mail Have you ever grabbed a free sample while shopping at a grocery store? Or walked through an exhibit hall and snatched some tchotchkes from an exhibitor? Or binge-watched an entire series on a streaming service during a free trial period? People like free - [The QR-Code Primer, Part 1: Why People Don’t Use QR Codes](https://www.jhl.com/the-qr-code-primer-part-1-why-people-dont-use-qr-codes/) - The QR-Code Primer, Part 1: Why People Don’t Use QR Codes A marketing friend of ours was telling a story. It was a story in two parts; the first part took place in a meeting with a TV ad sales exec. “We recommend that our advertisers put QR codes on all their ads,” the sales - [Kyocera Does Case Study on JHL Digital Direct](https://www.jhl.com/kyocera-does-case-study-on-jhl-digital-direct/) - Kyocera Does Case Study on JHL Digital Direct In a November 15, 2021 news article that appeared on our website we mentioned that JHL had added two Kyocera inkjet printers to our digital printing department. Kyocera Document Solutions recently did a case study on JHL’s implementation and success with the Kyocera TASKalpha 15000 inkjet - [Finding the Nuggets from Marketing Blogs to Support Your Advancement Efforts](https://www.jhl.com/finding-the-nuggets-from-marketing-blogs-to-support-your-advancement-efforts/) - Greatest Bits: Finding the Nuggets from Marketing Blogs to Support Your Advancement Efforts Prior to my position at JHL, I spent about nine years working in annual giving. Two years were spent as an assistant director with the Florida State University Foundation. The other seven years was as the director at the University of Wisconsin-Stevens - [The 4 ways direct mail can build successful products and services](https://www.jhl.com/the-4-ways-direct-mail-can-build-successful-products-and-services/) - The 4 ways direct mail can build successful products and services We’ve talked a lot in in previous blogs about how to use direct mail to promote your brand. What we haven’t talked about is how to use direct mail to promote and build demand for a product or service. Could be an existing product - [5 Ways Direct Mail Can Drive Data-Driven Marketing](https://www.jhl.com/5-ways-direct-mail-can-drive-data-driven-marketing/) - 5 Ways Direct Mail Can Drive Data-Driven Marketing Direct mail can be an important component of your data-driven marketing (DDM) campaign, both for the efficient way it uses data and the crucial data it can generate. Let’s consider that statement for a second, because many blogs that talk about DDM don’t characterize the process that - [Digital Inkjet Printing: Personalizing Mail for Advancement Offices](https://www.jhl.com/digital-inkjet-printing-personalizing-mail-for-advancement-offices/) - Digital Inkjet Printing: Personalizing Mail for Advancement Offices Despite the increased presence of email and social media for marketing and communication, direct mail still provides an effective means of sharing your message with donors, alumni and friends. The ability to personalize a letter with variable text helps an advancement office make a strong connection with - [Direct Mail: The Key To Unlocking The Potential of Customer Experience](https://www.jhl.com/direct-mail-the-key-to-unlocking-the-potential-of-customer-experience/) - Direct Mail: The Key To Unlocking The Potential of Customer Experience Customer experience (CX) is having a moment – and it’s about time. And as far as direct mail is concerned, there couldn’t be a better time. Organizations and their marketers are finally seeing the light and are focusing more on how they treat key audiences - [USPS Postage Rates Set to Increase in July](https://www.jhl.com/usps-postage-rates-set-to-increase-in-july/) - USPS Postage Rates Set to Increase in July The Postal Regulatory Commission (PRC) has approved the USPS increases to postage rates. The rates will go into effect starting on July 10, 2022. Pricing increases mainly Market Dominant products. (Market Dominant products includes First Class Mail, Marketing Mail, Periodicals Mail, and Packing Services Mail). First Class - [5 Proven Ways To Use Direct Mail to Drive Customer Satisfaction](https://www.jhl.com/5-proven-ways-to-use-direct-mail-to-drive-customer-satisfaction/) - 5 Proven Ways To Use Direct Mail to Drive Customer Satisfaction There’s a lot more time spent talking about how to measure customer satisfaction than its value. And the amount of time spent is cut dramatically when the topic is how to use direct mail to drive customer satisfaction. It’s a shame, especially when you - [5 Ways Direct Mail Delivers Value For Insurance Marketers](https://www.jhl.com/5-ways-direct-mail-delivers-value-for-insurance-marketers/) - 5 Ways Direct Mail Delivers Value For Insurance Marketers Insurance marketing is supposedly heading into a new era – the age of “insurtech.” However, many of the tried-and-true approaches to marketing insurance remain in place, and for a very simple reason: they work. Direct mail is one of those timeless approaches to marketing insurance that continues - [Direct mail and brand measurement (2022 Update)](https://www.jhl.com/direct-mail-and-brand-measurement-2022-update/) - Direct mail and brand measurement (2022 Update) Brand-building is really what it’s all about for marketing teams. When you build a brand, you create lasting demand for products and services, and provide your entire organization with a platform that you can sell over and service from. The content and branding provider simplified.co recently listed its - [Saving Money on Your Direct Mail during the Pandemic](https://www.jhl.com/saving-money-on-your-direct-mail-during-the-pandemic/) - Saving Money on Your Direct Mail during the Pandemic The COVID pandemic has had its presence felt in many aspects of our lives: personally, professionally and even economically. We’ve all seen price increases in goods and services when we go shopping. In some cases, much needed materials are in short supply – or sometimes - [QR Codes: Bridging Your Printed Mail Piece to a Donor’s Digital World](https://www.jhl.com/qr-codes-bridging-your-printed-mail-piece-to-a-donors-digital-world/) - QR Codes: Bridging Your Printed Mail Piece to a Donor’s Digital World Back in February, my colleague posted a blog titled “Direct Mail and Millennials: The Perfect Match?” After reading through it, it opened my eyes quite a bit provided some inspiration for this piece. There has been an assumption that older generations prefer - [6 Ways Non-Profits Can Maximize Direct Mail](https://www.jhl.com/6-ways-non-profits-can-maximize-direct-mail/) - 6 Ways Non-Profits Can Maximize Direct Mail For the next several blogs we’ll look at how direct mail can help with customer acquisition and retention in different types of industries or verticals, with strategies for each vertical. The first vertical we’ll examine is one where direct mail continues to play a vital role in list-building, - [Direct Mail and Millennials: The Perfect Match?](https://www.jhl.com/direct-mail-and-millennials-the-perfect-match/) - Direct Mail and Millennials: The Perfect Match? It’s time to do a reality check on Millennials – not just when it comes to direct mail, but in regards to lots of things surrounding who they are and how they live. First, Millennials are no longer a bunch of bohos living in one-bedroom studios and eating ramen - [5 Direct-Mail Success Strategies For 2022](https://www.jhl.com/5-direct-mail-success-strategies-for-2022/) - 5 Direct-Mail Success Strategies For 2022 Direct mail is expected to generate $33.4 billion in revenue in 2022, according to AdWeek (subscription may be required), and even though it’s now in second place in local media spending behind mobile advertising, direct mail is still a vital part of a strategic marketing mix. They key word - [Eight Unconventional Ways To Measure The Success Of Your Direct-Mail Campaign](https://www.jhl.com/eight-unconventional-ways-to-measure-the-success-of-your-direct-mail-campaign/) - Eight Unconventional Ways To Measure The Success Of Your Direct-Mail Campaign Marketers want results – but more than that, marketers (or the people who write marketers’ checks) want numbers that show results. When the tool is direct mail, the numbers would seem to be pretty straightforward, along the lines of: How many people took advantage of - [Street Resurfacing – Final Update](https://www.jhl.com/street-resurfacing-final-update/) - At the start of the summer, the city of Stevens Point started work to resurface the roads and improve water drainage in our business park. The work took about five months, but the wait is finally over as the reconstructed roads have been completed. The newly paved roads are a much needed improvement. Visitors (and - [How to use direct mail to reach your end-of-year goals](https://www.jhl.com/how-to-use-direct-mail-to-reach-your-end-of-year-goals/) - How to use direct mail to reach your end-of-year goals Well, you made it through another one. The end of the year is almost here, and so it’s time for one last hard look at your end-of-year goals. If you’re like a lot of marketers, you’re looking at those goals, comparing them against performance to - [JHL Adds Kyocera Inkjet Printers](https://www.jhl.com/4096-2/) - JHL Digital Direct recently completed installation of two Kyocera TASKalpha 15000 inkjet printers. The use of inkjet printing within the direct mail industry is steadily increasing as marketers embrace the advantages inkjet print technology offers. The addition of the Kyocera TASKalpha inkjet printers will enable us to continue to meet our customers growing need for - [6 Reasons Why You Should Use Direct Mail in 2022](https://www.jhl.com/5-reasons-why-direct-mail-should-be-part-of-your-2021-marketing-plan/) - JHL Digital Direct can help you make effective direct mail part of your 2021 marketing plan. - [Minimize Your "IOR"](https://www.jhl.com/minimize-your-ior/) - Minimize Your "IOR" Every advancement office wants to maximize their ROI or “return on investment” as part of their annual campaign strategy. Is it possible to minimize the "IOR" or the "investment on return?" Wait! What? Did you just make that up? Maybe I did. I did check Google. I couldn’t find anything. Let’s think - [Direct Mail and SEO: The Hidden Connection That Can Turbocharge Your Site Rankings](https://www.jhl.com/direct-mail-and-seo-the-hidden-connection-that-can-turbocharge-your-site-rankings/) - Direct Mail and SEO: The Hidden Connection That Can Turbocharge Your Site Rankings In our last several blogs, we’ve talked through how direct mail can be used to build your brand, and how you can measure those brand-building efforts. This time, we’re going to look at how direct mail can help with something you probably - [Street Resurfacing Update](https://www.jhl.com/street-resurfacing-update/) - At the start of the summer, the city of Stevens Point started work to resurface the roads and improve water drainage in our business park. After working on the primary roadway, Coye Drive, work has begun on Borham Ave, which leads to our entrance. Because we are located on a corner of the road and - [Postage Rates are going up](https://www.jhl.com/postage-rates-are-going-up-2/) - USPS Rate Hike Goes Into Effect on August 29, 2021 On Aug. 29, 2021, the United States Postal Service will implement a significant rate hike, averaging 6.8% across all mail types. The rate hike was announced by the USPS on May 28 and was approved by the Postal Regulatory Commission on July 19. Click here to - [Postage rates are going up.](https://www.jhl.com/postage-rates-are-going-up/) - Postage rates are going up. What should you do now? In case you missed the announcement, the U.S. Postal Service has announced a significant rate increase for virtually every type of mail, from letters to magazines. The overall average rate increase is 6.8%. The new postage rates will go into effect on Aug. 29, 2021. - [Direct mail and brand measurement](https://www.jhl.com/direct-mail-and-brand-measurement/) - Direct mail and brand measurement In our last blog we looked at the various ways that direct mail can help build your brand. However, while brand-building is fantastic, it’s merely an idea unless you can measure your success – and know how much of it you can attribute to direct mail. If you’re considering direct mail - [Moving Away from the “Online Only” Giving Day](https://www.jhl.com/moving-away-from-the-online-only-giving-day/) - Moving Away from the “Online Only” Giving Day Giving Days have become the current trend in giving campaigns for higher education – and non-profits in general. Giving Days are designed to be a fun and engaging means of fundraising. Oftentimes, there are specified projects, initiatives or funds these projects are centered around. There can - [Street Resurfacing to JHL](https://www.jhl.com/road-construction/) - Street Resurfacing to JHL A number of roads leading to JHL will be undergoing some much-needed resurfacing, as well as drainage improvements over the summer. If you have driven here in the last year, you know how bad our road is getting. We are communicating with the local municipality to stay abreast of the project. - [JHL Launches JHL Advance](https://www.jhl.com/jhl-advance/) - JHL Launches JHL Advance Based on the success JHL Digital Direct has had in working with University of Wisconsin schools we’ve created a new division of our company, JHL Advance. JHL Advance will focus on the advancement needs of colleges, universities and private schools. This includes direct mail solicitations, event invitations and stewardship outreach to - [JHL Expands Customer Service Team](https://www.jhl.com/amanda-middleton/) - JHL Expands Customer Service Team Amanda Middleton has joined the JHL Digital Direct team as a Customer Service Account Representative. Amanda comes to JHL with ten years of experience in the direct mail industry and has extensive knowledge of printing, direct mail production, and postal regulations. According to Jim Felhofer, JHL Sales Director, “We’ve been - [JHL Hires New Operations Manager](https://www.jhl.com/jhl-hires-new-operations-manager/) - JHL Hires New Operations Manager Mary Gustin started as JHL’s Operations Manager in March. Previously Mary was the facilities manager for the Verso Corporation Technical Center in Wisconsin Rapids. She brings a wide range of business and managerial experience to JHL. In her new role Mary will be responsible for the digital printing, mail production, - [USPS Proposes Increases to Postage Rates](https://www.jhl.com/usps-proposes-increases-to-postage-rates/) - USPS Proposes Increases to Postage Rates The United States Postal Services has proposed postage rate increases to the Postal Regulatory Commission (PRC) which would mainly affect Market Dominant products. (Market Dominant products includes First Class Mail, Marketing Mail, Periodicals Mail, and Packing Services Mail). On average, these rates would increase by 6.8% and would go - [5 Ways Direct Mail Can Transform Your Brand-Building](https://www.jhl.com/5-ways-direct-mail-can-transform-your-brand-building/) - 5 Ways Direct Mail Can Transform Your Brand-Building Direct mail as a brand-building tool? What can direct mail do that digital media can’t do a thousand times better and more efficiently? Everything, as it turns out. Consider this quote from a recent story on MediaPost: “Privacy strategies from Apple to Google to Facebook have caused - [The 13 Trends That Will Define Direct-Mail Marketing in 2021 (Part 2)](https://www.jhl.com/the-13-trends-that-will-define-direct-mail-marketing-in-2021-part-2/) - The 13 Trends That Will Define Direct-Mail Marketing in 2021 (Part 2) In our first installment, we looked at defining direct-mail trends for 2021 in the areas of data and technology, and examined the growing use of “triggered” mail. Specifically, we looked at the following: Triggers Improved customer identification More sophisticated variable data Increased use - [The 13 Trends That Will Define Direct-Mail Marketing in 2021 (Part 1)](https://www.jhl.com/the-13-trends-that-will-define-direct-mail-marketing-in-2021-part-1/) - The 13 Trends That Will Define Direct-Mail Marketing in 2021 (Part 1) As the country begins to re-emerge in the wake of the pandemic, marketing is beginning to resemble the marketing we knew and used to great advantage in 2019. People are ready. According to GlobalWebIndex, 85% of consumers are ready to see brands get - [Microtargeting vs. Personalization](https://www.jhl.com/microtargeting-vs-personalization/) - Microtargeting vs. Personalization Back in January 2021, JHL posted an article on our blog titled “5 Direct-Mail Success Strategies for 2021.” It was a great read to help get a jump on how to utilize trends in your upcoming direct mail plans, but there was one thing I didn’t understand: “microtargeting.” I’ve heard the term - [How To Use Direct Mail To Build Demand](https://www.jhl.com/how-to-use-direct-mail-to-build-demand/) - A lot is made these days about retaining customers and engendering customer loyalty. Building customer loyalty and providing exceptional customer experiences is vital – but it’s not 100% foolproof. You will lose customers, either through changes in their preferences in behavior or through something you do. In addition, it’s hard to grow your business without attracting - [4 Direct Mail Pitfalls - And How to Avoid Them](https://www.jhl.com/4-direct-mail-pitfalls-and-how-to-avoid-them/) - In previous blogs we’ve talked about why you should add direct mail to your marketing mix – and by extension, to your marketing plan. Assuming you followed that advice, you’re thinking about how you can use direct mail, and may even be planning direct mail campaigns, good for you! Now, here are four pitfalls that - [5 Direct-Mail Success Strategies For 2021](https://www.jhl.com/5-direct-mail-success-strategies-for-2021/) - Direct mail is expected to generate $31.2 billion in 2021 which puts it at the top of the local mix. Here are 5 strategies to make your direct-mail successful - [Extra Money in Your Budget?
Five Reasons Why You Should Consider Direct Mail](https://www.jhl.com/extra-money-in-your-budget-five-reasons-why-you-should-consider-direct-mail/) - Five reasons why you should consider direct mail before 2021 with your leftover 2020 marketing budget ## Pages - [Home](https://www.jhl.com/) - Making Mailing Easy. It's what we do. Direct Mail solutions for Marketers, Printers and Universities. - [Meet the Team: Dan Topel](https://www.jhl.com/meet-the-team-dan-topel/) - Meet Dan TopelDirector of Business Development For over 33 years, I’ve helped agencies like yours execute direct mail programs that run smoothly, meet deadlines, and deliver consistent quality. As Director of Business Development at JHL Digital Direct, my focus is building strong client partnerships and making sure every project is supported by the right people, - [Security Compliance](https://www.jhl.com/security-compliance/) - JHL’s security policies meet the direct marketing industry’s standards to protect the privacy and confidentiality of our clients’ materials and data. - [About Us](https://www.jhl.com/about-us/) - We have the technology and experience to make your direct mail projects a success. - [Non-Profit](https://www.jhl.com/nonprofit/) - Making Mailing Easy. It's what we do. Direct Mail solutions for Marketers, Printers and Universities. - [Advance](https://www.jhl.com/advance/) - Making Mailing Easy. It's what we do. Direct Mail solutions for Marketers, Printers and Universities. - [Footer](https://www.jhl.com/footer/) - Copyright by JHL Digital Direct. All rights reserved. HOME SECURITY COMPLIANCE CONTACT BACK TO TOP Copyright by JHL Digital Direct. All rights reserved. HOME SECURITY COMPLIANCE CONTACT BACK TO TOP - [Contact](https://www.jhl.com/contact/) - We're ready to help with your next direct mail project. Contact us today to get started. - [Blog](https://www.jhl.com/blog/) - Keep up-to-date with what’s happening at JHL Digital Direct. News, blogs, whitepapers, case studies, and more. - [Advance White Paper](https://www.jhl.com/advance-white-paper/) - JHL Advance specializes in direct mail fundraising, stewardship and relationships for educational institutions. - [Advance Gallery](https://www.jhl.com/advance-gallery/) - Our Marketing Gallery provides examples of the wide range of direct mail formats we produce for our clients. - [Payments](https://www.jhl.com/payments/) - Please use this link to submit a payment to JHL Digital DirectPay NowWe thank you for using JHL Digital Direct for your mailing and printing needs. - [thank-you-rick-response](https://www.jhl.com/thank-you-rick-response/) - Congratulations Your retirement nomination has been accepted. Thank you, Rick, for 14 wonderful years at JHL! Now it’s time to do the things that you enjoy. Contact Us Come and visit our plant, call, or send us an email. We love to hear from you. Call Us Jim Felhofer – 800-236-0581, Ext 14 Dan Topel - [thank-you-rick](https://www.jhl.com/thank-you-rick/) - Thank You Rick - [News](https://www.jhl.com/news/) - Keep up-to-date with what’s happening at JHL Digital Direct. News, blogs, whitepapers, case studies, and more. - [Solutions for Marketers](https://www.jhl.com/solutions-for-marketers/) - JHL’s data, printing, mail production and postal logistic services make direct mail easy for marketers. - [Solutions for Printers](https://www.jhl.com/solutions-for-printers/) - JHL has the variety of equipment, knowledge and experience to meet the most demanding direct mail project. We make you a hero with your clients! - [Marketing Gallery](https://www.jhl.com/marketing-gallery/) - Our Marketing Gallery provides examples of the wide range of direct mail formats we produce for our clients. ## Portfolio - [Savanna Institute Campaign: End of Year 2024 Appeal](https://www.jhl.com/portfolio/savanna-institute-campaign-end-of-year-2024-appeal/) - Savanna Institute Campaign: End of Year 2024 Appeal Project Specs: Two-Sided Letter, Full Color, Full Bleed, 8.5x11” Digital inkjet press Triple fold and inserted Data merge including addressee Two Sided Reply Card, Full Color, Full Bleed, 8.5x3.5” Data merge including addressee, constituent id and appeal code A10 closed faced envelope, full color #9 return envelope, black - [Delta Sigma Pi Leadership Foundation Campaign: End of Year 2024 Appeal](https://www.jhl.com/portfolio/delta-sigma-pi-leadership-foundation-campaign-end-of-year-2024-appeal/) - Delta Sigma Pi Leadership Foundation Campaign: End of Year 2024 Appeal Project Specs: Two-Sided Letter, Full Color, Full Bleed with Perforation, 8.5x14” Offset print shell; Laser print variable fields Triple fold and inserted Data merge including addressee and ask ladder Two segments laser printed onto shell in presort order #10 closed face outer envelope, Full - [Aquinas Catholic Schools Campaign: End of Year 2024 Appeal](https://www.jhl.com/portfolio/aquinas-catholic-schools-campaign-end-of-year-2024-appeal/) - Aquinas Catholic Schools Campaign: End of Year 2024 Appeal Project Specs: Two-Sided Letter, Full Color, Full Bleeds, 8.5x11” Digital Toner press Triple fold and inserted Two-sided reply card, full color, full color, full bleeds, 8.5x3.5” 80# Uncoated Cover Stock, Digital Toner press #10 closed face outer envelope, Full Color, No Bleeds with stamp #9 reply - [Mid-Atlantic Christian University Campaign: Messenger Magazine (Fall/Winter 2024)](https://www.jhl.com/portfolio/mid-atlantic-christian-university-campaign-messenger-magazine-fall-winter-2024/) - Mid-Atlantic Christian University Campaign: Messenger Magazine (Fall/Winter 2024) Project Specs: 5x11", 12 pages, Full Color, Full Bleed Saddle stitched on the long dimension with reply envelope folded inside. View PDF - [UW-Whitewater-Advancement Campaign: Warhawk Bold Appeal](https://www.jhl.com/portfolio/uw-whitewater-advancement-campaign-warhawk-bold-appeal/) - UW-Whitewater-Advancement Campaign: Warhawk Bold Appeal Project Specs: One-Sided Letter, Full Color, Full Bleed with Perforation, 8.5×14” Digital print with variable fields Triple fold and inserted #10 closed face outer envelope, Full Color, No Bleeds #9 reply envelope Match Insert – outer envelope with letter View PDF - [Alpha Xi Delta Foundation Campaign: Founders’ Day of Giving Self-Mailer](https://www.jhl.com/portfolio/alpha-xi-delta-foundation-campaign-founders-day-of-giving-self-mailer/) - Alpha Xi Delta Foundation Campaign: Founders’ Day of Giving Self-Mailer Project Specs: Two-Sided Glossy, Full Color, Full Bleed, Digital Toner Print Printed Flat Printed Flat 8 x 16.375” Personalized reply portion on inside panel A2 Reply Envelope (not pictured) Single fold to the finished size (8 x 5.5”) for mailing and sealed with fugitive glue. View - [UW-Green Bay Foundation Campaign: Spring 2025 Rising Together Newsletter](https://www.jhl.com/portfolio/uw-green-bay-foundation-campaign-spring-2025-rising-together-newsletter/) - UW-Green Bay Foundation Campaign: Spring 2025 Rising Together Newsletter Project Specs: Two-Sided, Full Color, Full Bleed with Perforation, 26.875 x 11” Five Panels, scored and folded into a 5.875 x 11” #9 remittance envelope, 1 color plus black ink on both sides and inserted into the fold Sealed with two translucent tabs on top Fully folded - [Lamar University: Advancement Office Campaign: 2025 Spring Appeal](https://www.jhl.com/portfolio/lamar-university-advancement-office-campaign-2025-spring-appeal/) - Lamar University: Advancement Office Campaign: 2025 Spring Appeal Project Specs: Two-Sided, Full Color, Full Bleed with Perforation Printed flat 13.5 x 7” A2 reply envelope (not shown), black ink Reply envelope affixed to inside center panel prior to folding using fugitive glue. Double folded to the finished size (5 x 7”) for mailing and sealed with - [Crossways Camping Ministries Campaign: Spring 2025 Summer Camp Registration Postcards](https://www.jhl.com/portfolio/crossways-camping-ministries-campaign-spring-2025-summer-camp-registration-postcards/) - Crossways Camping Ministries Campaign: Spring 2025 Summer Camp Registration Postcards Project Specs: Two-Sided Glossy 4x6” Postcards, Full Color, Full Bleed, 4x6 Three smaller segmented mailings merged into one mail project View PDF - [Pius XI High School Campaign: “Thriving” Campaign Announcement](https://www.jhl.com/portfolio/pius-xi-high-school-campaign-thriving-campaign-announcement/) - Pius XI High School Campaign: “Thriving” Campaign Announcement Project Specs: 5x11", 12 pages, Full Color, Full Bleed Saddle stitched on the long dimension. View PDF - [UW-Green Bay Foundation Campaign: Spring 2025 Rising Together Newsletter](https://www.jhl.com/portfolio/uw-green-bay-foundation-campaign-spring-2025-rising-together-newsletter-2/) - UW-Green Bay Foundation Campaign: Spring 2025 Rising Together Newsletter Project Specs: 5x11", 12 pages, Full Color, Full Bleed Saddle stitched on the long dimension with #9 remittance envelope inside. Inserted into a 9x12 envelope, black ink, one-sided View PDF - [UW-Whitewater Foundation Campaign: UW-Whitewater Magazine ](https://www.jhl.com/portfolio/5002/) - UW-Whitewater Foundation Campaign: UW-Whitewater Magazine Project Specs: 6x11", 28 pages, Full Color, Full Bleed Saddle stitched on the long dimension #6 ¾ Remittance Envelope placed along seam Sealed with three translucent tabs Qualifies for non-profit standard postage rates View PDF - [Lawrence University Campaign: Reunion 2026 Self-Mailer](https://www.jhl.com/portfolio/lawrence-university-campaign-reunion-2026-self-mailer/) - Lawrence University Campaign: Reunion 2026 Self-Mailer Project Specs: Two-Sided Glossy, Full Color, Full Bleed, Digital Toner Print Printed Flat 5 x 15” Eight segments printed in presort order 16 mailing lists. Two lists per segment (domestic address and foreign addresses) Single fold to the finished size (5 x 7.5”) for mailing and sealed with fugitive - [Creighton University Campaign: Giving Day Scratch-Off Postcard](https://www.jhl.com/portfolio/creighton-university-campaign-giving-day-scratch-off-postcard/) - Creighton University Campaign: Giving Day Scratch-Off Postcard Project Specs (Postcard): 6 x 11” Two-Sided Glossy Postcard, Full Color, Full Bleed, Offset Print Two 2.75 x 0.625” custom scratch-off stickers applied to postcard Address information inkjet printed in presort order View PDF - [UW-Oshkosh Foundation Campaign: EOFY 2026 Self-Mailer](https://www.jhl.com/portfolio/uw-oshkosh-foundation-campaign-eofy-2026-self-mailer/) - UW-Oshkosh Foundation Campaign: EOFY 2026 Self-Mailer Project Specs: Two-Sided Glossy, Full Color, Full Bleed, Digital Toner Print Printed Flat 8.5 x 16.375” EIght segments printed in presort order #6 ¾ Remittance Envelope, Two-Sided, Black Ink affixed to the inside Double folded to the finished size (8.5 x 5.5”) for mailing and sealed with fugitive glue. - [Marquette University Campaign: Give Marquette Day 2026 Letter and Postcard](https://www.jhl.com/portfolio/marquette-university-campaign-give-marquette-day-2026-letter-and-postcard/) - Marquette University Campaign: Give Marquette Day 2026 Letter and Postcard Project Specs (Letter): 5 x 5.5” Two-Sided Glossy Insert, Full Color, Full Bleed, Offset Print 3” Circular Peel-Off Sticker (Piggyback Sticker) applied to insert 5 x 5.5” Reply Card, One-Sided, Full Color, Full Bleed, Offset Print Digital Laser Printed Variable Data A9 Reply Envelope (not - [Marquette University Campaign: Fall 2025 “Move In Marquette” Self-Mailer](https://www.jhl.com/portfolio/marquette-university/) - Marquette University Campaign: Fall 2025 “Move In Marquette” Self-Mailer Project Specs: Two-Sided Glossy, Full Color, Full Bleed, Offset Print Printed Flat 13.5 x 9.5” Digital Laster Printed Variable Data “T-Perforation” on Tear-off Reply Card to fit inside reply envelope #9 Reply Envelope, Full Bleed affixed to the inside Double folded to the finished size (5 - [Pius XI High School Campaign: 2025 EOY Solicitation](https://www.jhl.com/portfolio/pius-xi-high-school/) - Pius XI High School Campaign: 2025 EOY Solicitation Project Specs: Two-Sided Letter, Full Color, Full Bleed, 8.5×11” Digital inkjet print with variable fields Triple fold and inserted #10 closed face outer envelope, Full Color, No Bleeds #9 remittance envelope, Black ink on both sides Match Insert – outer envelope with letter View PDF - [Florida State University Foundation Campaign: Giving Tuesday 2025 Self-Mailer with Magnet](https://www.jhl.com/portfolio/florida-state-university-foundation-2/) - Florida State University Foundation Campaign: Giving Tuesday 2025 Self-Mailer with Magnet Project Specs: Two-Sided Glossy, Full Color, Full Bleed Printed Flat 9x6.75” 5x2.5” Magnet, Full Color, Full Bleed affixed to the inside Single folded to the finished size (4.5 x 6.75”) for mailing and sealed with fugitive glue. View PDF - [Packaging & Fulfillment](https://www.jhl.com/portfolio/packaging/) - Streamline Your Packaging & FulfillmentEnhance your product delivery with our comprehensive packaging and fulfillment solutions. From kitting to shipping, we ensure accuracy, efficiency, and cost-effectiveness.608-201-1721Our ServicesExplore our range of packaging and fulfillment services designed to streamline your operations and enhance your product delivery.Literature Pack SolutionsWhen you need multiple printed pieces collated and packaged together, we - [Alpha Xi Delta Foundation Campaign: 2025 Founder’s Day of Giving Appeal](https://www.jhl.com/portfolio/alpha-xi-delta-foundation-campaign-2025-founders-day-of-giving-appeal/) - Alpha Xi Delta Foundation Campaign: 2025 Founder’s Day of Giving Appeal Project Specs: Two-Sided Insert, Full Color, Full Bleed, 5x7” Two-Sided Reply Card, Full Color, No Bleed, 4x6” A8 closed faced envelope, Full Color, No Bleeds A6 return envelope, black ink Match Insert – outer envelope with insert and reply card View PDF - [UW-Stout Foundation and Alumni Association Campaign: “Stour Gives Back” Giving Day Mailing](https://www.jhl.com/portfolio/uw-stout-foundation-and-alumni-association-campaign-stour-gives-back-giving-day-mailing/) - UW-Stout Foundation and Alumni Association Campaign: “Stour Gives Back” Giving Day Mailing Project Specs: Two-sided insert, full color, full bleed, 5.5 x 8.5” 80# Cover Stock, Offset press One-sided reply card, full color 80# Uncoated Cover Stock Digital inkjet press with variable data printed Outer Envelope, One-Sided, Full Color Printed Flat and converted into - [UW-Stevens Point Foundation Campaign: Fall 2024 Solicitation](https://www.jhl.com/portfolio/uw-stevens-point-foundation-campaign-fall-2024-solicitation/) - UW-Stevens Point Foundation Campaign: Fall 2024 Solicitation Project Specs: Two-Sided, Full Color, Full Bleed with Perforation, 8 x 17” Offset print shell; Laser print variable fields Data merge including addressee, gift designations and ask ladder Sticker Sheet, Full Color, 3 x 5” #10 closed faced envelope, full color #9 return envelope, black ink Four - [Marquette University Advancement Office Campaign: End of Year/Christmas Solicitation](https://www.jhl.com/portfolio/marquette-university-advancement-office-campaign-end-of-year-christmas-solicitation/) - Marquette University Advancement Office Campaign: End of Year/Christmas Solicitation Project Specs: Two-Sided Insert, Full Color, Full Bleeds, 8.5 x 5.5” 120# glossy cover stock Offset Print Two-Sided Reply Card, Full Color, Full Bleeds, 8.5 x 5.5” 80# uncoated paper stick Offset print shell; Laser print variable fields Outer Envelope, Two-Sided, Full Color on both sides - [Carroll University: Advancement Campaign: Fall 2024 Appeal](https://www.jhl.com/portfolio/carroll-university-advancement-campaign-fall-2024-appeal/) - Carroll University: Advancement Campaign: Fall 2024 Appeal Project Specs: Two-Sided, Full Color, Full Bleed with Perforation Printed flat 14.875 x 7” A2 reply envelope (not shown), black ink Reply envelope was affixed inside the piece prior to folding using fugitive glue. Double folded to the finished size (5 x 7”) for mailing and sealed - [Alpha Xi Delta Foundation Campaign: End of Year Solicitation](https://www.jhl.com/portfolio/alpha-xi-delta-foundation-campaign-end-of-year-solicitation/) - Alpha Xi Delta Foundation Campaign: End of Year Solicitation Project Specs: Two-Sided Card, Full Color, Full Bleed, Digital Toner Press 100# Gloss Cover Stock Printed Flat 8.5 x 11; folded into 8.5 x 5.5 card One-Sided Card, Full Color, Full Bleed, Digital Toner Press 80# Uncoated Cover Stock A10 Outer Envelope, One Sided, Full - [Lamar University Foundation Campaign: Spring 2024 Spring Appeal](https://www.jhl.com/portfolio/lamar-university-foundation/) - Lamar University Foundation Campaign: Spring 2024 Spring Appeal Project Specs: Two-Sided, Full Color, Full Bleed with Perforation, 5x18.5” #7 reply envelope (not shown) The #7 reply envelope was affixed inside the piece prior to folding using fugitive glue. Double folded to the finished size (5x7”) for mailing and sealed with fugitive glue. View PDF - [Florida State University Foundation Campaign: FSU’s Great Give 2024](https://www.jhl.com/portfolio/florida-state-university-foundation/) - Florida State University Foundation Campaign: FSU’s Great Give 2024 Project Specs: Two-Sided Glossy, Full Color, Full Bleed, 8.25x5.25” 5” Magnet, Full Color, Full Bleed affixed to the address side meeting USPS requirements View PDF - [Crossways Camping Ministries Campaign: Congregational Poster Mailer](https://www.jhl.com/portfolio/crossways-camping-ministries-campaign-congregational-poster-mailer/) - Crossways Camping Ministries Campaign: Congregational Poster Mailer Project Specs: Two-sided Poster, Full Color, Full bleeds, 12.75x18.5" 80# gloss, folded in half and then roll folded to 4.25x9.25” to meet USPS mail regulations Tabbed closed View PDF - [UW-Stevens Point Foundation Campaign: 2024 Calendar](https://www.jhl.com/portfolio/uw-stevens-point-foundation-campaign-2024-calendar/) - UW-Stevens Point Foundation Campaign: 2024 Calendar Project Specs: 875x11", 28 pages, Full Color, Full Bleed 24 pages (70# gloss text); 4pg cover (100# gloss text) Saddle stitched on the long dimension with a Bangtail Envelope stitched in. View PDF - [Alpha Xi Delta Foundation Campaign: Spring 2024 Appeal](https://www.jhl.com/portfolio/alpha-xi-delta-foundation-campaign-spring-2024-appeal/) - Alpha Xi Delta Foundation Campaign: Spring 2024 Appeal Project Specs: Two-Sided Letter, Full Color, Full Bleed, 8.5x11” Triple fold and inserted Data merge including addressee Two Sided Reply Card, Full Color, Full Bleed, 8.5x3.5” Data merge including addressee, constituent id and appeal code #10 outer envelope, Full Color, No Bleeds with indicia #9 reply - [Lawrence University Advancement Campaign: Reunion 2024](https://www.jhl.com/portfolio/lawrence-university-advancement-campaign-reunion-2024/) - Lawrence University Advancement Campaign: Reunion 2024 Project Specs: Two-Sided, Full Color, Full Bleed with Perforation, 5x18.5” #7 reply envelope (not shown) Reply envelope affixed inside the piece prior to folding using fugitive glue. Double folded to the finished size (5x7”) for mailing and sealed with fugitive glue. Seven segments printed in presort order using - [UW-Milwaukee: Office of Development Campaign: 414 for UWM Giving Days](https://www.jhl.com/portfolio/uw-milwaukee-office-of-development-campaign-414-for-uwm-giving-days/) - UW-Milwaukee: Office of Development Campaign: 414 for UWM Giving Days Project Specs: Two-sided glossy, full color, full bleed, 8.5x14” with perforation Double fold into 8.5x5.5” and inserted #9 remittance envelope A10 envelope with full view window. Address information and indicia printed on back side Match insert - personalized letter and closed face A10 envelope - [Carroll University Campaign: Spring 2024 Appeal](https://www.jhl.com/portfolio/carroll-university-campaign-spring-2024-appeal/) - Carroll University Campaign: Spring 2024 Appeal Project Specs: One-Sided, Full Color, Full Bleed, 6.75x10” Single fold to 6.75x5” Two-Sided Reply Card, Full Color, Full Bleed, 4x6” Data merge including addressee, gift designations and ask ladder A7 closed faced envelope, two color with postage stamp A6 return envelope, black ink View PDF - [Alpha Xi Delta Fraternity Campaign: 2024 Milestone Recognition](https://www.jhl.com/portfolio/alpha-xi-delta-fraternity-campaign-2024-milestone-recognition/) - Alpha Xi Delta Fraternity Campaign: 2024 Milestone Recognition Project Specs: Two-Sided, Full Color, Full Bleed, 5x7” One-Sided, Full Color, Full Bleed, 5x7” Data merge including name, chapter and school Two-Sided Reply Card, Full Color, Full Bleed, 4x6” Data merge including addressee, contact information A7 closed faced envelope, two color with indicia A6 return envelope, black - [University of Wisconsin-Stevens Alumni Association Campaign: 2023 Distinguished Alumni Awards Invitation](https://www.jhl.com/portfolio/university-of-wisconsin-stevens-alumni-association-campaign-2023-distinguished-alumni-awards-invitation/) - University of Wisconsin-Stevens Alumni Association Campaign: 2023 Distinguished Alumni Awards Invitation Two Sided, Full Color, Full Bleed, 15 x 7” Three panels, double fold to 5 x 7” card Two Sided, Full Color, Full Bleed, 8 x 6” Single fold to 4 x 6” card A7 outer envelope, two color print, no bleeds with stamp - [Marquette University Advancement Office Campaign: School of Dentistry](https://www.jhl.com/portfolio/marquette-university-advancement-office-campaign-school-of-dentistry/) - Marquette University Advancement Office Campaign: School of Dentistry Project Specs: Two Sided, Full Color, Full Bleeds, 9 x 14” Vertical and horizontal perforation for reply card Data merge including addressee (front and back side) and ask ladder #9 return envelope affixed inside the piece prior to folding using fugitive glue Double fold into a 9 - [Lawrence University Advancement Campaign: 2023 New Year Solicitation ](https://www.jhl.com/portfolio/lawrence-university-advancement-campaign-2023-new-year-solicitation/) - Lawrence University Advancement Campaign: 2023 New Year Solicitation Project Specs: Two Sided, Full Color, Full Bleed, 10 x 7” Single fold to 5 x 7” card Two Sided, Full Color, Full Bleed, 6.75 x 4.75” Reply card with data merge including addressee, constituent id and appeal code A8 outer envelope, Full Color, No Bleeds with - [Lawrence University Advancement Campaign: Reunion 2023](https://www.jhl.com/portfolio/lawrence-university-advancement-campaign-reunion-2023/) - Lawrence University Advancement Campaign: Reunion 2023 Project Specs: Two Sided, Full Color, Full Bleed with Perforation, 5x18.5 #7 reply envelope (not shown) The #7 reply envelope was affixed inside the piece prior to folding using fugitive glue. Double folded to the finished size (5x7) for mailing and sealed with fugitive glue. Eleven segments printed in - [Divine Savior Holy Angels High School Campaign: Dasher Day of Giving Magnet Postcard](https://www.jhl.com/portfolio/divine-savior-holy-angels-high-school-campaign-dasher-day-of-giving-magnet-postcard/) - Divine Savior Holy Angels High School Campaign: Dasher Day of Giving Magnet Postcard Project Specs: Two Sided Glossy, Full Color, Full Bleed, 25 x 5.25” 3 x 3” Magnet, Full Color, Full Bleed affixed to the address side meeting USPS requirements View PDF - [Beta Theta Pi Fraternity Campaign: 2023 Leadership Fund Recognition](https://www.jhl.com/portfolio/beta-theta-pi-fraternity-campaign-2023-leadership-fund-recognition/) - Beta Theta Pi Fraternity Campaign: 2023 Leadership Fund Recognition Project Specs: Two Sided, Full Color, Full Bleed, 6 x 8” Kiss-Cut Sticker Sheet, Laminate Vinyl, Full Color, 3 x 5” Affixed to inside of card prior to folding using fugitive glue Single fold into a 4 x 6” card using fugitive glue Shipped to customer - [Marquette University Advancement Office Campaign: 2023 “Betty” Mailing](https://www.jhl.com/portfolio/marquette-university-advancement-office-campaign-2023-betty-mailing/) - Marquette University Advancement Office Campaign: 2023 “Betty” Mailing Project Specs: One Sided, Full Color, No Bleed, 8.5 x 7” Single Fold with Perforation Data merge including addressee, ask ladder and four gift designations Printed on digital inkjet press Full color #10 windowed envelope with indicia #9 return envelope View PDF - [University of Wisconsin-Stevens Point Foundation Campaign: Annual Donor Stewardship Piece (Window Cling)](https://www.jhl.com/portfolio/university-of-wisconsin-stevens-point-foundation-campaign-annual-donor-stewardship-piece-window-cling/) - University of Wisconsin-Stevens Point Foundation Campaign: Annual Donor Stewardship Piece (Window Cling) Project Specs: One Sided, Full Color, Full Bleed Kiss Cut of Peel-Off Portion of Cling Data merge include consecutive years of giving Reverse variable data printing on window cling portion Transparent material so cling can be applied on the inside of a window - [Lamar University Foundation Campaign: 2020 End of Year Solicitation](https://www.jhl.com/portfolio/lamar-university-foundation-campaign-2020-end-of-year-solicitation/) - Lamar University Foundation Campaign: 2020 End of Year Solicitation Project Specs: Two Sided, Full Color, Full Bleed with Perforation, 5x18.5 #7 reply envelope (not shown) The #7 reply envelope was affixed inside the piece prior to folding using fugitive glue. Double folded to the finished size (5x7) for mailing and sealed with fugitive glue. View - [University of Wisconsin-Stevens Point Foundation Campaign: Early Fall 2023 Solicitation (Segment B)](https://www.jhl.com/portfolio/university-of-wisconsin-stevens-point-foundation-campaign-early-fall-2023-solicitation-segment-b/) - University of Wisconsin-Stevens Point Foundation Campaign: Early Fall 2023 Solicitation (Segment B) Project Specs: Two Sided Lenticular Postcard, Full Color, Full Bleed on front, 5 x 7” Front of postcard used three lenticular images (Note: Segment A was a traditional letter inserted into a #10 envelope. Segment B pulled out a random 10 percent of - [Alpha Xi Delta Fraternity Campaign: University of Georgia Event Announcement](https://www.jhl.com/portfolio/alpha-xi-delta-fraternity-campaign-university-of-georgia-event-announcement/) - Alpha Xi Delta Fraternity Campaign: University of Georgia Event Announcement Project Specs: Two Sided Glossy, Full Color, Full Bleed, 25 x 5.25” 3 x 3” Magnet, Full Color, Full Bleed affixed to the address side meeting USPS requirements View PDF - [Specialty Inkjet Imaging](https://www.jhl.com/portfolio/specialty-inkjet-imaging/) - Inkjet imaging is a core capability. We inkjet-address millions of postcards, folded self-mailers, and envelope pieces each year. But our specialty inkjet services go far beyond basic addressing. Two-sided match inkjet imaging Edge imaging for books and catalogs Inkjet imaging onto odd-shaped pieces Inkjet imaging onto plastic substrates and coated papers High-volume inkjet capacity for - [University of Wisconsin-Green Bay: Cofrin College of Business Campaign: Corporate Partnership Solicitation](https://www.jhl.com/portfolio/university-of-wisconsin-green-bay-cofrin-college-of-business-campaign-corporate-partnership-solicitation/) - University of Wisconsin-Green Bay: Cofrin College of Business Campaign: Corporate Partnership Solicitation Project Specs: Two sided, full color, full bleed, 6x24 with perforation Double fold into 6x10 self-mailer A6 reply envelope affixed to inside center panel prior to folding (not displayed in picture) Double folded to the finished size for mailing and sealed with fugitive glue. - [University of Wisconsin-Stevens Point Foundation Campaign: Spring 2021 Solicitation](https://www.jhl.com/portfolio/university-of-wisconsin-stevens-point-foundation-campaign-spring-2021-solicitation/) - University of Wisconsin-Stevens Point Foundation Campaign: Spring 2021 Solicitation Project Specs: One sided, full color, digital inkjet, 8.5x11 Double fold and inserted One sided, full color, digital inkjet, 8.5x14 Triple fold and inserted Two-color #10 envelope (front side only) with stamp Personalized reply card, two sided, one color and inserted Data merge including addressee and - [University of Wisconsin-Milwaukee: Office of Development and Alumni Relations Campaign: 2021 End of Year Solicitation](https://www.jhl.com/portfolio/university-of-wisconsin-milwaukee-office-of-development-and-alumni-relations-campaign-2021-end-of-year-solicitation/) - University of Wisconsin-Milwaukee: Office of Development and Alumni Relations Campaign: 2021 End of Year Solicitation Project Specs: Two sided glossy, full color, full bleed, 8.5x14 with perforation Triple fold and inserted 6x9.5 two-color closed face envelope with indicia #9 remittance envelope Match insert - personalized letter and closed face A10 envelope with indicia View PDF - [University of Wisconsin-La Crosse Foundation Campaign: Giving Day Reminder Postcard](https://www.jhl.com/portfolio/university-of-wisconsin-la-crosse-foundation-campaign-giving-day-reminder-postcard/) - University of Wisconsin-La Crosse Foundation Campaign: Giving Day Reminder Postcard Project Specs: Two sided, full color, full bleed, 5x7 postcard View PDF - [Florida State University Foundation Campaign: FSU’s Great Give First Time Donor Recognition](https://www.jhl.com/portfolio/florida-state-university-foundation-campaign-fsus-great-give-first-time-donor-recognition/) - Florida State University Foundation Campaign: FSU’s Great Give First Time Donor Recognition Project Specs: Two sided, full color, full bleed, 5.5x9 card Magnet affixed using fugitive glue on card to customer specifications Inserted into closed face A10 envelope Full color print on front View PDF - [Cardinal Stritch University: Institutional Advancement and External Relations Campaign: End of Year Solicitation](https://www.jhl.com/portfolio/cardinal-stritch-university-institutional-advancement-and-external-relations-campaign-end-of-year-solicitation/) - Cardinal Stritch University: Institutional Advancement and External Relations Campaign: End of Year Solicitation Project Specs: Two sided glossy brochure, full color, full bleed, 22.5x5.5 Double fold into 7.5x5.5 and inserted One sided, full color, digital inkjet, 8.5x11 Double fold and inserted 6x9.5 two-color closed face envelope with indicia #9 remittance envelope, Black ink Full bleed - [Antioch College: Office of Advancement Campaign: 2021 End of Year Solicitation Self Mailer](https://www.jhl.com/portfolio/antioch-college-office-of-advancement-campaign-2021-end-of-year-solicitation-self-mailer/) - Antioch College: Office of Advancement Campaign: 2021 End of Year Solicitation Self Mailer Project Specs: Two sided, full color, full bleed 15x7 Double fold into 5x7 #6. remittance envelope affixed to inside center panel prior to folding using fugitive glue (not shown in picture) Double folded to the finished size for mailing and sealed with - [UW-Milwaukee: Office of Development and Alumni Relations Campaign: Spring 2019 Solicitation](https://www.jhl.com/portfolio/uw-milwaukee/) - University of Wisconsin-Milwaukee: Office of Development and Alumni Relations Campaign: Spring 2019 Solicitation Project Specs: Two sided glossy, full color, full bleed, 5x14 Triple fold and inserted Personalized address labels, two color Single fold and inserted 6 x 9.5 two color closed face envelope (printed and converted) with indicia #9 remittance envelope (not - [UW-Stevens Point Foundation Campaign: Fall 2020 Solicitation](https://www.jhl.com/portfolio/university-of-wisconsin-stevens-point-foundation-campaign-fall-2020-solicitation/) - University of Wisconsin-Stevens Point Foundation Campaign: Fall 2020 Solicitation Project Specs: Two sided, full color, full bleed, 5x11 Double fold and inserted Two color #10 envelope (front side only) with stamp Personalized #9 remittance envelope Data merge including addressee and ask ladder Match insert - personalized remittance envelope and closed face #10 envelope - [UW-Eau Claire Foundation Campaign: 2020 End of Year Solicitation](https://www.jhl.com/portfolio/university-of-wisconsin-eau-claire-foundation-campaign-2020-end-of-year-solicitation/) - University of Wisconsin-Eau Claire Foundation Campaign: 2020 End of Year Solicitation Project Specs: Two sided, full color, 8.5x14 with perforation Triple fold and inserted Data merge including addressee and ask ladder Two color #10 windowed envelope (front side only) with stamp #9 return envelope - [UW-Stevens Point Foundation Campaign: Annual Donor Stewardship Piece (Window Cling)](https://www.jhl.com/portfolio/4029/) - University of Wisconsin-Stevens Point Foundation Campaign: Annual Donor Stewardship Piece (Window Cling) Project Specs: One sided, full color, full bleed Kiss cut of peel-off portion of cling Data merge include consecutive years of giving Reverse variable data printing on window cling portion Transparent material so cling can be applied on the inside of a window - [UW-La Crosse Foundation Campaign: Giving Day Reminder Folded Self-Mailer](https://www.jhl.com/portfolio/university-of-wisconsin-la-crosse-foundation-campaign-giving-day-reminder-folded-self-mailer/) - University of Wisconsin-La Crosse Foundation Campaign: Giving Day Reminder Folded Self-Mailer Project Specs: Two sided, full color, full bleed with perforation, 5x18.5 #7 reply envelope (not shown) The #7 reply envelope was affixed inside the piece prior to folding using fugitive glue. Double folded to the finished size (5x7) for mailing and sealed with - [UW-Parkside Foundation and Alumni Association Campaign: 2020 End of Year Solicitation](https://www.jhl.com/portfolio/university-of-wisconsin-parkside-foundation-and-alumni-association-campaign-2020-end-of-year-solicitation/) - University of Wisconsin-Parkside Foundation and Alumni Association Campaign: 2020 End of Year Solicitation Project Specs: Two sided, full color, full bleed 8.5x14 with perforation Triple fold and inserted Data merge including addressee and ask ladder Full color #10 envelope (front side only) with indicia Hand written font on envelope #9 return envelope (not pictured) - [UW-Stevens Point Foundation Campaign: Commencement Card](https://www.jhl.com/portfolio/university-of-wisconsin-stevens-point-foundation-campaign-commencement-card/) - University of Wisconsin-Stevens Point Foundation Campaign: Commencement Card Project Specs: Two sided printing, front – full color; back – black only Single fold and inserted Inside of card has data merge using hundreds of messages provided by UWSP Alumni Purple envelope Delivered to the university for distribution at commencement ceremonies - [Polybagging](https://www.jhl.com/portfolio/polybagging/) - JHL is a leader in polybagging services. We’ve produced more than 100 million polybagged pieces for printers, publishers, and direct marketers. We offer: Two high-speed polybag processing lines Up to seven insert pieces with a maximum combined thickness of 1.3 inches Ability to insert unique pieces Addressing with in-line inkjetting or pressure-sensitive labels In-line tipping - [Folding and Sealing](https://www.jhl.com/portfolio/folding-and-sealing/) - Buckle folders, chop folders, plow folders – we use them all to fold the wide variety of creative formats used in direct mail. We also provide in-line tipping, and in-line sealing with fugitive glue or wafer seals for the pieces we fold. Our full line of folding services includes: In-line scoring for folded self-mailers In-line - [Data Services](https://www.jhl.com/portfolio/data-services-for-printers/) - Our professionals provide essential data services for a wide range of direct mail projects. Database consolidation and migration Address correction services Presort services for letters, flats, bound printed matter, marketing parcels, and more Standard commingle services USPS logistics planning Variable-data programing BACK TO ALL SERVICES - [Digital Printing](https://www.jhl.com/portfolio/digital-printing/) - Printing at JHL means variable-data digital printing for direct mail – whether it’s complementing your offset services with personalized direct mail or serving as a vendor to handle overflow work. Four-color, variable-data digital printing for personalized postcards, folded self-mailers, letters, catalog covers, and more Monochrome laser printing for letters, statements, and renewal mailings Full-color digital - [Envelope Inserting](https://www.jhl.com/portfolio/envelope-inserting/) - When envelope inserting is needed, our equipment can handle virtually any project. A2 invitation envelopes to 9″ x 12″ envelopes Clear poly envelopes and synthetic paper envelopes Match inserting Read-and-write inserting Inserting for irregular-shaped pieces High-volume inserting — up to 120,000 pieces a day https://youtu.be/R8Dvn80ZUZ4BACK TO ALL SERVICES - [Tipping/Placing/Affixing](https://www.jhl.com/portfolio/tipping-placing-affixing/) - When the job requires putting things on things, JHL can deliver. Examples of what we can provide: Tipping for credit cards, coins, keys, pull tab cards, envelopes, brochures, product samples, and more Match tipping for personalized tip-on projects Dry-release card application Tipping with in-line plow folding https://youtu.be/oYVFZSxxaCYBACK TO ALL SERVICES - [Nonprofit Appeal Letters](https://www.jhl.com/portfolio/nonprofit-appeal-letters/) - The direct mail appeal letter is the fundraising backbone of nonprofit organizations. For more than 30 years we’ve worked with local, regional, and national nonprofits to produce their direct mail appeals. We understand the importance of producing your direct mail appeals efficiently, professionally, and on time. Data services to ensure the right appeal reaches each - [Membership Cards](https://www.jhl.com/portfolio/membership-cards/) - 70 million and counting … that’s how many membership card mail pieces we’ve produced for organizations and businesses. We have the knowledge and production services required for your membership cards, benefit cards, insurance cards and other types of mailed, personalized cards. Data services for precise barcodes Match-verification technology to ensure accurate card distribution Production services - [Auto Dealer Mailings](https://www.jhl.com/portfolio/auto-dealer-mailings/) - Auto dealers know the power of direct mail to drive showroom traffic. JHL has been producing auto-dealer mail pieces for more than 20 years – we have what it takes to meet the fast-paced needs of time-sensitive auto-dealer mailings. Production services for jumbo postcards, folded flat-mail pieces, envelope packages, and folded self-mailers Printing services for - [Folded Self-Mailers](https://www.jhl.com/portfolio/folded-self-mailers/) - Folded self-mailers are a “go-to” mail format for marketers because of the wide range of creative options they offer. JHL helps you put together attention-getting folded self-mailers that produce results. Sealing with fugitive glue or wafer-seal tabs One-sided and two-sided personalization Folding for unique pieces like “iron-cross” mailers Folding for attention-getting die-cut mailers Gift card - [Election Mail](https://www.jhl.com/portfolio/election-mail/) - Direct mail is a tried-and-true method to get out the vote. Each election cycle JHL produces millions of GOTV mail pieces for local, state, and national candidates. Election mail expertise to ensure fast processing through the USPS Production capacity for small and large mailings Logistics services that speed mailings to voters’ mailboxes BACK TO MARKETING - [Advancement Appeal Letters](https://www.jhl.com/portfolio/advancement-appeal-letters/) - We’ve been producing direct mail appeals for educational institutions for more than 30 years. With JHL Advance we focus the knowledge we’ve gained in the area of advancement to provide insight and creativity to your direct mail appeals … ensuring they get opened, noticed, and read. Data services to organize and segment your data Variable ## Categories - [News](https://www.jhl.com/category/news/) - [Blog](https://www.jhl.com/category/blog/) ## Portfolio Categories - [Direct Mail Pieces](https://www.jhl.com/portfolio_category/direct-mail/) - [Services](https://www.jhl.com/portfolio_category/services/) - [Home](https://www.jhl.com/portfolio_category/home/) - [Advance](https://www.jhl.com/portfolio_category/advance/)