JHL Advance
Fundraising is the lifeblood of every institution of higher learning, as well as both public and private elementary and secondary schools. The competition for private funding is strong and how you reach out to donors and prospects is key to your success. Sharing your institution’s message in a physical mail piece sent directly to your donors remains an effective way to cut through the digital clutter of email, social media, and online marketing.
JHL Digital Direct has decades of success working with educational institutions. With JHL Advance we focus the knowledge we’ve gained in the area of advancement to provide insight and creativity to your direct mail appeals … ensuring they get noticed, opened and read.
Our data services, equipment and processes produce the solicitation and stewardship appeals that development and advancement offices rely on to build and maintain their donor bases at pricing that is highly attractive to our educational partners.
Data Analysis/Strategy
Between solicitation, stewardship, events and alumni/community relations, many advancement office staffs are stretched thin and data resources may be limited – so let JHL organize and segment your data.
Whether it’s using your data to create a segmentation strategy, programming for variable data messaging, or simply formatting your data to meet current postal standards, JHL can help you meet deadlines, increase participation and maximize your fundraising goals – and your ROI.
Our data professionals work with you to ensure your mailing list is accurate for targeted messaging, and prepare a logistics plan that provides timely and cost-efficient delivery.
JHL offers the following services to your institution:
- Remove duplicate records within a list
- Merge/purge to combine multiple lists
- Proper casing (ie: McMurray, not Mcmurray)
- Address appending to fill in missing mailing address information
- Email appending to provide missing email addresses
- Database consolidation
- Database formatting
- NCOA/CASS certification
- Variable data programing
- Donor segmentation
- Donor RFM Analysis
Creative
Your appeal’s design enhances your message. The look and feel of your piece can mean the difference between a prospect reading the entire appeal letter or throwing it in the recycle bin.
JHL understands that many advancement offices use freelance designers because they don’t have the time, resources, or staff to design direct mail pieces. By utilizing our creative services, JHL provides a one-stop shop that can take your mailing from raw content to a finished mailing delivered to the USPS.
Our designers work with you on a layout that represents the look and feel of your institution. We’re confident we can capture your prospects’ attention and ensure they not only open the envelope, but read your message and feel compelled to lend their financial support.
Print/Production
JHL has been manufacturing direct mail since 1985, so there isn’t much we haven’t seen or produced. We specialize in variable data digital printing, and combine our in-house digital printing services with offset printing through a partner network to produce just about any form of direct mail piece.
Whether it’s a static piece, a specialized format with a unique look and feel, or a fully variable mailer with targeted text and images, we have the knowledge and resources to produce it efficiently and effectively.
Printing Services
- Postcards
- Brochures
- Letters
- Flyers
- Buckslips
- Envelopes
- Folded self-mailers
- Magnets
- Stickers
- Booklets
- Catalogs
- Alumni Cards
- Window Clings
Direct Mail Production Services
- Specialized inkjet imaging
- Two-sided match inkjet imaging
- UV inkjet imaging for plastics and coated material
- Envelope inserting from A2 to 9×12 envelopes
- Intelligent inserting for envelope mailings with matched components
- Folding with inline gluing for folded self-mailers
- Tipping/affixing onto postcards, letters and folded self-mailers
- Polybagging for publications, catalogs, annual reports, and packing projects
Mailing Services
Every advancement office must consider the impact of a given direct-mail piece on their postage budget. Postage is likely one of your biggest budget lines; stretching your budget to reach as many targeted prospects as possible can make or break your ROI.
JHL can help you stretch your postal budget and expand your reach. Because of our location in the USPS’ Great Lakes Area District – the district with the country’s highest mail volume – JHL has access to postal logistics systems that reduce postage costs and provide timely mail distribution nationwide.
Additionally, our postal logistics team combines more than 40 years of experience with the leading postal presort software to achieve the lowest postage rates.
We know that time is of the essence. We work diligently to make sure these pieces get in the hands of your donors when you need them there. When in-home dates are crucial, JHL provides the most cost-effective balance of delivery time to postage cost.
Contact Us
Come and visit our plant, call, or send us an email. We love to hear from you.
Dan Krueger – 715-869-2226
General – 800-236-0581/715-341-0581
Dan Krueger – dan.krueger@jhl.com
General – info@jhl.com
Stevens Point WI, 54481