The digital horsepower you need for your project.

Creative Personalization

Digital Printing

Most current sources for digital printing that first come to mind are the traditional ink and paper printers or the quick copy shop on the corner. We are neither a printer nor a copy shop. JHL Digital Direct has become a unique hybrid in the digital imaging arena because of our expertise with data. We have grown up by producing single variable imaged pieces for over a span of twenty five years. It began with daisy wheel typed envelopes, evolved through impact line printers and cut sheet lasers to our high speed, high volume, full color digital presses. We now offer you one of the largest footprints and most advanced data driven digital imaging facilities in the area.

What this means to you is that our approach to digital imaging puts the data elements first. We have the depth of knowledge to integrate your data with your printed pieces to produce a highly impactful and individualized product. Our high-tech data driven solutions, such as DataSmart™ and WOW!Mail, make it easy to test-market a campaign or product, update key factors to strengthen the message or offer, or customize data charts and images that resonate with an audience of one.

Following are some specific measures of effectiveness shown using digital print:

  • Higher response rates
  • Greater satisfaction rates
  • Faster response time
  • Higher average order value
  • Higher participation rates
  • Higher conversion rates
  • Reduced customer service complaints
  • Greater understanding of product and service benefits
  • Increased sales or donations

The greatest beneficiaries of digital print are:

  • Financial Services
  • Collateral Management & Fulfillment
  • Loyalty Campaigns
  • Lead Generation
  • Transactional Mail
  • Self Publishing
  • Short Run Print

Creating Relevant Customer Connections