DataSmart™ - Data Driven Solutions

Leading the industry for over 25 years in data processing services for mailers, we have used our experience to develop a set of tools that provide access for small and mid-sized mailers to the technologies used by large national mailers. We call this DataSmart™ Technology.

We use statistically relevant data sets to help you target your most productive customers and also locate the prospects most likely to be receptive to your offer.

DataSmart™ Technology reduces your overall cost of marketing by improving your chance of reaching the right person at the right time with the right offer.

Using proven, professional mailing tools we make certain you have the cleanest, most up-todate data, and access to the best possible postal rates to help you maximize your return on investment.

DataSmart™ Hygiene

Cleans and standardizes your list for optimal deliverability. Highly configurable duplicate detection. Find your customer moves up to four years old. Maximize the efficiency of your data to maximize your results. Know that each record in your list has the best possible value to you.

DataSmart™ Analytics

We analyze your list with up to 27 demographic overlays, providing deep insight to who your customers are. Reveal more information about your customers and market to them more effectively. Develop segments within your database and up-sell or cross-sell to achieve more profitable customers.

DataSmart™ Cloning

Combined with DataSmart Analytics we match your best clients' profile against a comprehensive database of businesses or consumers with the same characteristics. Using this pool of new prospects, we minimize your cost to reach and maximize your success in sales.

DataSmart™ Postage

Our professional mailing team knows every trick in the book to achieve the best level of postal discounts available to you. We use professional software that searches out the lowest possible discounts and entry locations for both cost savings and speed for your marketing message.

DataSmart™ Delivery

Our use of Mail.dat analysis moves your mail through the USPS system with tools such as co-palletization, co-mailing and drop shipping. You save money and improve deliverability throughout the postal system.